2026
Sheridan Jade
Portfolio site for a Nashville-based singer-songwriter and guitarist booking live gigs.
View Live SiteHi, my name is
Ethan Hester.
I build websites that
help local businesses grow.
A Web Designer & Developer creating modern, high-performing websites for small businesses across Tennessee and Mississippi.
Based in Franklin, TN
Mobile-first design
Built for speed & SEO
EH/DEV
SCROLL
01 / About
Building the web for real businesses.
I'm a one-person operation, which means you talk directly to the person building your site — no account managers, no support tickets, no upsells.
I build modern, high-performing websites for small businesses across Middle Tennessee and Northeast Mississippi — including Nashville, Franklin, Murfreesboro, Tupelo, Oxford, and Starkville. My focus is helping local businesses establish a strong, professional online presence and reach more customers through sites that actually work.
Most small business websites today are either outdated, painfully slow on phones, or built on bloated platforms that hurt their Google ranking. I build the opposite: fast, mobile-first sites that load in under a second, look great on every device, and rank well in local search.
Your website should pay for itself. One new customer from a search like "bakery near me" or "plumber in Nashville" usually covers the cost of the site many times over. I'd rather build you something that brings in real business than something that just looks pretty in a portfolio.
Direct communication
You talk to me, not a queue.
No long contracts
Maintain plans are month-to-month, cancel with 30 days notice.
Built to be found
Local SEO and Google Business setup included.
Fast, modern stack
Astro, Tailwind, Vercel — production-grade tools.
Education
B.S. Computer Science, Mississippi State University
02 / Selected Work
Recent projects.
A growing portfolio of websites built for real businesses and individuals.
Click any project to see it live.
2026
Coming Soon
Project Coming Soon
A placeholder for an upcoming local business website.
In progress 2026
Coming Soon
Project Coming Soon
A placeholder for an upcoming local business website.
In progress03 / Services & Pricing
Starting at $400.
Two options to work together: a one-time build you own outright, or a fully managed plan where I handle everything. No long contracts on either.
Option 01
One-Time Build
Best for businesses that want a professional site and prefer to manage it themselves afterward. You own the site fully at completion.
Starter - "Get found, look real online"
$400
- Up to 3 custom-designed pages
- Mobile-first responsive design
- Contact form with email notifications
- Domain setup
- Submitted to Google Search Console
- Google Business Profile setup
Standard - "Compete locally"
Most Popular$800
- Everything in Starter Plan, plus:
- Up to 6 custom-designed pages
- On-page SEO (meta tags, schema markup, image optimization)
- Local keyword targeting for your service area
- Google Analytics setup with monthly traffic dashboard
- Social media integration
- Mutliple rounds of design revisions
Premium - "Dominate locally"
$1,400
- Everything in Standard, plus:
- Up to 10 custom-designed pages
- Advanced SEO with keyword research for all your services
- Unlimited rounds of design revisions (until site is handed over to you)
- 30 days of post-launch tweaks/fixes included
- Custom photography guidance (or AI-generated hero imagery)
You only pay for your domain (~$12–15/year). Site is fully transferred to you at completion.
Option 02
Maintain Plan
Best for businesses that want their site handled completely. Setup fee covers the build, monthly fee covers hosting and ongoing care.
Basic Care - "Keep it running"
$150
+ $65/mo
- Up to 3 pages maintained
- Hosting, SSL, and uptime monitoring
- Monthly site health check
- Email support (24-hour response)
- Up to 2 content updates per month
Standard Care - "Keep it growing"
Most Popular$300
+ $125/mo
- Everything in Basic Care, plus:
- Up to 6 pages maintained
- Up to 5 content updates per month
- Quarterly SEO check-up
- Google Analytics monthly summary
- Priority email support (12-hour response)
Premium Care - "Keep it winning"
$600
+ $200/mo
- Everything in Standard Care, plus:
- Up to 10 pages maintained
- Unlimited content updates
- Monthly SEO performance report
- Competitor tracking (top 3 local competitors)
- Quarterly strategy call
- Same-day support
Month-to-month. No long contracts. Cancel anytime with 30 days notice.
Not sure which to pick?
Go with the One-Time Build if you're comfortable handling your own hosting, updates, and the occasional technical hiccup.
Go with the Maintain Plan if you'd rather focus on running your business and never think about your website. The monthly fee covers hosting, content updates, monitoring, and SEO upkeep — bundled into one predictable bill.
04 / Contact
Let's build something good.
Have a project in mind? Fill out the form, or send me an email directly. I respond to every inquiry within 24 hours.
Based In
Franklin, TN
Serving Tennessee & Mississippi businesses
Response Time
Within 24 hours